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The Soul of New Mexico’s Most Iconic Crop

Learn how NMCA preserves tradition, supports the chile community, and defends authenticity.

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Our Story

Founded in 2005 by growers and advocates

State-recognized non-profit

Represents forty-three stakeholders from seed to sale

Headquartered in Hatch, NM — Representing New Mexico’s signature “Red and Green” all across the state

In 2005 the New Mexico Chile Association was founded by three family owned companies with a deep and long history with New Mexico chile. The principals of these three companies were alarmed by the decline in the New Mexico chile industry and formed the association to ensure New Mexico's chile culture and vital economic impact continued in perpetuity. The NMCA partners with NMSU and is supported by the legislature and the NMDA with funding. Additionally, the association id funded by membership dues.

Our Three Founding Companies

Gene Baca
Dino Cervantes
Lou Biad
The New Mexico Chile Association

Our Mission

1. Ensure the sustainability and prosperity of the NM chile industry

2. Advocate for fair legislation and truthful labeling

3. Support local growers, businesses, and cultural heritage

Core Values

Sustainability

We commit to eco-friendly practices that protect the planet for future generations.

Community First

People come first—we grow by listening and supporting our community.

Authenticity

We stay true to who we are with honesty and transparency.

Advocacy

We speak up and take action for meaningful, lasting change to support New Mexico's signature Red and Green Chile

Education

We are dedicated to sharing insights that uplift and motivate individuals and promote New Mexico Certified Chile.

New Mexico Chile Association

Our Leadership Team

Meet the dedicated individuals behind our mission.

Kari Dominguez

Executive Director, NMCA

Ed Ogaz

President, NMCA
Owner, Seco Spice, Ltd.

Joe Wellborn

Vice President, NMCA
www.joewellborn.com

Dino Cervantes

Past President of the NMCA President-CEO, Cervantes Enterprises Inc.

Frank Garay

Secretary, NMCA
Garay Farms

Gene Baca

Past President of the NMCA Co-Owner Bueno Foods

Ben Etcheverry

Director
Ag Operations Manager, OFI

Tommy Rosales

Director, NMCA
Rosales Farms/Produce, Producer Direct to Consumer Member
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